“Everyone knows what attention is”, said William James in 1890. In 2022, we’re not so sure. Scientific studies - measuring brain activities in monkeys — have allowed us to create a couple of models of attention, but there is much that has not been experimentally proven. …

Contemporary art is about meaning-making. Doing something that explodes in the viewer’s mind and gives an AHA moment. In a presentation, it could help make a slide more interesting, or even replace a wall of text. One of the easiest yet most powerful techniques around this is collage. Collage might…

There are research purists — doing one type of research with great finesse. But in the applied UX setting, one is more likely to be like a mixologist, collecting information from different sources and serving the results up to their teams in a convincing package. Some analytics here, some surveys…

Finding someone to learn from can be a hard problem for UX professionals. There are Youtube videos and online classes, of course, but what if the question is specific to your project or role? ADPList.org makes this easy. It’s a platform where anyone can book a session — for free…

So you are a dashing UX researcher. You’ve joined a product team, and guess what — they are going to start building a brand new product. What can you do to help out? Product development models First things first — product research happens in the broader context of product development models. According to…

You might be familiar with Hick’s law, often used to show that more choices mean more time to decide. But what is it exactly? TL:DR : Hick’s law says that if you have a set of choices- with the caveat that these choices don’t need you to think about them…

This article is an attempt to explain the basics of statistics— when we take a small sample and want to guess something about a whole population from it. This article doesn’t get into what size sample will be best. But you can use this article as a primer to understand…

Possibly the most common question from anyone using this method, really! You’ll perhaps find it reassuring to know that this question goes way back to the beginning of the method. And that there is in fact some kind of answer. …

In any research, 3 things matter more than the methods you know. The first is the research question, which we talked about in part 2. The second is the researcher’s domain knowledge. Being familiar with prior literature gives you the benefit of others’ work, and prevents you from reinventing the…